Digital Startups

We are experts Consultants in Digital Start-Ups. The key to success in Digital Start-ups, is to make the correct decisions before you start to build the website. Alternatively if a re-launch, consider everything from the ground up and a re-fresh. Many websites we review need to be re-built from the ground up for success given poor initial planning or consideration of end goals.
Search Engine Optimisation is critical for the success of a Digital start–up. From day 1 in a Start-Up everything should be considered in light of best Search Engine Optimisation practices.

Many start–ups need assistance on basic terminology and general understanding for Digital Start-ups. Upskilling cash poor start-ups is costly so initially inputs can be gained by individual research. We suggest this path for small cash strapped start-ups initially.

Predikkta

We recommend that prior to contacting us you review the following websites to familiarise yourself with terminology and obtain a basic understanding of gearing up for a successful Digital Start-Up. The first website that we recommend is www.predikkta.com for understanding Search Engine Optimisation and generally how Search engines operate. At this stage we do not suggest you register with Predikkta but simply familiarise yourself with the content on the website. It is a friendly, well-written, local introduction to Search Engine Optimisation.

Semrush

The second website that we recommend is www.semrush.com – if you are serious about building a website you should join Semrush.com for one month. After familiarising yourself with Semrush.com you should commence compiling a list of your keywords from Semrush that you want your website to be ranked for. Choose keywords that people are searching for. Once you have settled on your keywords, you are now in a position to start preparing content for your website.

MOZ

Finally, we recommend www.moz.com for the articles and more refined information. From MOZ, you will be able to start fine tuning some of the information you have gleaned from Predikkta and Semrush. At this stage we do not suggest you join MOZ.

Benchmarking

Digital start-ups should be able to bench mark your category or industry. For example in the clothing category the world’s best retailer is H & M. H & M, In 2014 globally will turnover $25B. In Australia alone, H & M turned over 21M in the first 6 weeks of their first store opening, Bourke St, Melbourne. In Australia the best clothing retailer is Cotton On with a 2014 Turnover expected to be $1.3B.

The key information to be extrapolated from the above chart is the bench marks available in Time on Website, Page visits, Bounce rate. As a start up in clothing your end goal should be to get comparable results on bounce rate as H & M. Your website traffic will build from there. Intuitively and monthly you should benchmark other categories listed against H & M and accordingly at all times you will know where to press for improvement.

Each digital category has different benchmarks and different goals and we suggest you obtain a rudimentary understanding of same before commencing your website build or re-build.

Know where your Competitors Traffic comes from

Let’s assume you are setting up an online competitor to JustJeans.com.au. Integral to customer capture is knowing where Justjeans traffic sources derive from.

Accordingly when planning your website build or re-build, we suggest you contact Ozbargain or Click Frenzy or the sites you believe are best to promote your brand, determine requirements ie what Ozbargain or Clickfrenzy need to advertise or promote your website. Thus in your website build, and in preparation you are ready from day 1 to go to market.

If required our Consultants can guide you through the above processes and more.