Around the globe fast-moving companies are caught in a perfect storm of necessity and opportunity, usually with cash flow constraints. Here at Cross Consult we help you to understand and cater to rapidly changing consumer needs in order to seize opportunities to profit. FMCG can be transient so an infrastructure that is dynamic is integral to success, likewise the right personnel.
We help consumer goods & retail companies to get to the future first and to put their customers right into the heart of their innovation processes. Ever more consumers will look for ways to participate in the launch and growth of (new) products and brands they love and our expert team will support you to deal with ever-changing challenges in an on-going way in the digital world.
We employ a broad range of engaging methodologies, from contextual surveys over ethnography to market research online communities, to choice modelling surveys, to engage consumers in any stage of the innovation funnel and understand their experiences over the entire product lifecycle.